When selecting a mortgage broker website template, one of the first decisions is whether to use a free or paid option. Below, we explore the key differences between the two to help you decide which option is best for your brokerage.
How much does a mortgage broker website template cost?
For brokers in Australia, there are a few options to consider when choosing a mortgage broker website. Free templates are available, which can make them appealing to brokers who want to reduce expenses. However, these templates are usually not created by people who understand the broking industry. As a result, you may end up with a generic website that does very little to help your business.
Above: Sample of our broker website templates that can be purchased for $980 AUD.
On the other hand, a paid mortgage broker template comes with a higher level of quality and can often be purchased for less than $1,000. The increased cost is reflected in a more polished design and access to industry-specific features, such as mortgage calculators and other tools designed to support lead generation efforts.
Finding a quality mortgage broker website template
When it comes to mortgage broker website design, paid templates also offer a better result. They provide a more professional starting point, with stronger branding and features that tailor your website to your brokerage. On the other hand, a bad website could be hurting your mortgage broker business in ways you aren’t even considering.
A custom feature from our mortgage broker website templates showing the data of a specific suburb or area
Above is an example of a custom location page feature Mortgage Broker Website makes available to all our website clients, showing how property values have tracked over recent years while helping improve organic rankings in targeted locations and giving visitors useful insights that may naturally lead them to speak with a broker.
Find a template with features tailored to the mortgage broking industry
Free website templates may not provide the features mortgage brokers need to create improved client experiences and generate enquiries. While they can be useful as a starting point, they are often limited when it comes to performance.
A paid mortgage broker website template is more likely to include features designed around how brokers actually work, such as:
- Lead generation forms
- Mortgage calculators
- Google review widgets
- SEO-friendly page structures
- Appropriate service pages that are compliant
- Location pages for local SEO
- Clear calls to action.
- Compliance-ready areas for licence details and disclaimers
The right features do more than make your website look better. They help your website work harder – creating more reasons to trust your brokerage and making it easier for enquiries to come through.
Choose a vendor that provides ongoing support and security
Another important factor to consider is the level of support available after your website is created. Free website templates often come with limited support, or no support at all. This means that if something breaks, you may need to resolve the issue yourself.
For a mortgage broker, this can be a risk, especially if your website plays an important role in generating enquiries, presenting your business professionally or protecting your reputation.
A good mortgage broker website should be backed by reliable support from the team behind it. This can be helpful when setting up the website, customising the design, updating content or resolving technical issues. Paid templates with ongoing maintenance packages also receive regular security updates, ensuring your website remains optimised and protected from data breaches and cyberattacks.
You get what you pay for
When comparing free and paid mortgage broker website templates, the saying “you get what you pay for” is often true. Free templates can be appealing if you want to keep costs low, but they usually come with limitations around design quality, features, support and customisation.
Paid templates require a small upfront investment, but they often provide a more professional result. They are more likely to be more useful to clients and give your brokerage a stronger foundation for long-term growth.