What is website maintenance and why it matters
In the fast-paced digital age, where websites are often the face of organisations, maintaining an online presence is essential for success. Yet for many people, the goal is to get a website up, and most underestimate the importance of website maintenance to support and improve their website over time. Here we will delve into the world of website maintenance, exploring what it is, why it matters, and how it can impact your online presence, brand, and overall business success.
Understanding website maintenance
Website maintenance encompasses a broad spectrum of tasks and activities aimed at keeping a website up and running smoothly. It goes far beyond just creating a website and leaving it to gather virtual dust on the web. The process is ongoing, requiring consistent attention and effort to ensure that your website continues to serve its purpose effectively.
Why website maintenance is important
Website maintenance is of paramount importance in the digital landscape for several reasons. Firstly, it plays a pivotal role in ensuring the security of your website, safeguarding it against cyber threats, data breaches, and unauthorised access. Secondly, a well-maintained website enhances the user experience, making it more navigable and appealing to visitors. This, in turn, leads to better engagement and conversion rates.
Neglecting website maintenance on the other hand, can lead to a host of issues, from deteriorating user experience to security vulnerabilities, which can harm your brand’s reputation and potentially incur costly remediation efforts. For more information on this read about our case study on how a bad website can hurt a mortgage broker business.
Furthermore, search engines favour websites that receive regular updates and maintenance, which can result in higher rankings and increased organic traffic. If you think of your website just like any other asset it is easy to see the intrinsic value of maintaining and securing it. Much like a physical storefront or a well-maintained vehicle, a regularly tended website is a testament to your professionalism and quality.
What does website maintenance include
Website maintenance can be divided into several core components, each of which plays a vital role in keeping your website in top shape:
Application and security updates
Websites typically rely on various software components, such as content management systems (CMS), plugins, and features. These components require regular updates to ensure security, functionality, and performance. Failing to update them can leave your site vulnerable to security breaches and technical issues.
Regular security audits, malware scans, and vulnerability assessments are also essential to safeguard your website and the data it contains. Implementing strong security measures can protect your site from hackers, data breaches, and other online threats.
The most basic form of website maintenance involves regularly updating and adding content to your site. This may include blog posts, articles, news updates, product listings, and more. Fresh content not only keeps your visitors engaged but also signals to customers and search engines that your site is active and relevant.
Website speed and performance are paramount for a positive user experience. Maintenance tasks include optimising images, minimising code, and addressing issues that may slow down your site. A faster website not only keeps visitors happy but can also boost your search engine rankings.
By actively maintaining and optimising your website’s performance, you are not merely preserving its current state; you are actively enhancing its ability to adapt to evolving online standards and user expectations.
Broken link checking
Over time, links on your website can become broken or outdated, leading to a poor user experience and negatively impacting search engine optimisation (SEO). Regularly checking for broken links and updating or removing them is a crucial maintenance task.
Creating regular backups of your website is an insurance policy against potential disasters. Whether it’s a server crash, a malicious attack, or accidental content deletion, having up-to-date backups ensures you can quickly restore your site to a previous state.
How much does website maintenance cost
The cost of website maintenance can vary considerably, depending on several factors. Website maintenance packages are typically tailored to the specific needs of a website and its owner, so the price can vary significantly based on the service level required. Basic packages, which might cover essential tasks like software updates and backups, are often more budget-friendly, making them a good choice for smaller businesses. On the other hand, more comprehensive packages that include services such as security audits, performance optimisation, and content updates will naturally come at a higher cost.
Another crucial factor affecting the cost is the response and resolution time required. Some website packages offer 24/7 support and rapid response times, which can be critical for businesses with mission-critical websites, while others provide response times during business hours at a reduced price. Ultimately, website maintenance costs are an investment in the health and performance of your online presence. The exact price you pay will depend on the level of service you require, the complexity of your website, and the speed at which you need issues resolved.
For information on the types of maintenance options available visit our dedicated website packages page. With years of experience working within the financial industry, serving banks, brokers, and sovereign wealth funds, we have established robust processes that provide 24/7 support and uptime across infrastructure of over 99.95%.
About our website maintenance packages
The financial sector’s stringent regulations and compliance requirements have shaped our approach to website maintenance, setting the gold standard for reliability and security. Leveraging the best practices developed within the finance industry, we are proud to extend these services to clients in other industries.
Today, our maintenance offerings cater to businesses of all sizes, whether they are small startups, medium-sized enterprises, or large corporations. Our commitment to maintaining the highest level of service quality and security remains unwavering, and our website support services are designed to meet the specific needs and business objectives of clients with a focus on digital assets.