Generating qualified mortgage broker leads should be the bread and butter of any mortgage broker. But how can you ensure you are getting mortgage leads that help your business prosper? By working with our team of experts we’ll show you how you can gain new customers with a website optimised for mortgage broker lead generation.
What are qualified mortgage leads
Mortgage broker leads are potential customers that share their information with your business.
Mortgage leads can be broken down into two categories – unqualified and qualified mortgage leads. Qualified mortgage broker leads are defined as leads that provide greater information, and as a result have a greater chance of converting into a sale. This additional information could include urgency, contact preferences or requested borrowing amount, and can help you respond with the right information at the right time.
If a mortgage lead is not qualified, it may not necessitate the same level of priority and most likely have a lower chance of conversion. This is why when we work with mortgage brokers we always focus on generating qualified mortgage broker leads for their business.
Lead generation for mortgage brokers in Australia
Before you attempt to generate leads for your mortgage broker practice, you must have a clear idea on who your potential customers are and how you can reach them. To use a fishing analogy, you need to know what species you are targeting. Using the wrong bait might attract a lot of fish, but not necessarily the right ones.
As a mortgage broker, the customers you are trying to reach may exist on multiple channels. And, while it is possible to generate leads for mortgage brokers offline, our specialty lies in lead generation for mortgage brokers using digital channels as a source for regular, qualified mortgage broker leads.
Through our packages of mortgage broker website solutions, we are able to work with your mortgage brokerage to generate mortgage broker leads in Australia. As such, each website comes equipped with a system that allows for unlimited content creation, mobile cross-browser support and lead generation tracking across dynamic forms.
Customers we've helped with generating mortgage leads
How we generate your business new mortgage leads
Lead generation for mortgage brokers has previously relied on word of mouth, however more recently, digital strategies have started to replace the old ways of generating mortgage leads due to the return on investment that mortgage brokers are experiencing online. One of the primary reasons for this is that digital traffic is growing at a rapid rate, and that website visitors can be measured and analysed to determine the likelihood of them converting into a sale.
To help mortgage brokers with generating leads online we offer professional mortgage broker websites optimised for lead generation. This means that when a visitor enters your website, you know that it is is already optimised for turning that visitor into a mortgage lead.
We do this by following key principles of mortgage broker lead generation including creating conversion-optimised user experiences, writing content to persuade audiences to take up your service, as well as analytical iteration – using data to refine your website over time.
By providing a turn-key product that includes design, development, hosting and support, you can have the confidence that you are being looked after. And, with over 15 years experience in the financial industry, we pride ourselves in providing the best websites at a cost-effective price.
To find a package that best suits you, check our range of mortgage broker website design options.
Our mortgage broker lead generation services
Website design and user experience
As part of generating mortgage leads in Australia, it is imperative that your website is designed in a way that increases your conversion rate from a visitor to a lead. This in effect means that your user experience is designed not only to be aesthetically pleasing, but also that it is objective-driven with the purpose of encouraging audiences to get in touch.
To do this efficiently, there are a number of different techniques that can be used to improve conversion rates and generate mortgage broker leads. This includes designing your forms to remove unnecessary form fields, adding credibility indicators such as testimonials, logos and reviews, as well as strengthening your call-to-action copy. There are many considerations to be made during the website design, but overall every technique is focused on creating qualified mortgage leads.
We provide this expertise and work with your business during the discovery and design phase, as part of our fully managed website design and development service.
Enhance website performance
After the initial design, the next step to lead generation for mortgage brokers is to ensure your website is optimised for performance including page speeds, security and robustness, search engine page ranking and social media sharing.
There is a number of steps involved with each of these, but primarily the process ensures that the website you create is suitable for audience viewing irrespective of the device and browser they may be using. This is essential to generate qualified mortgage broker leads as your potential customers can come from anywhere and be using any device including mobile phones and tablets.
As part of this, we make sure that your content and system architecture is refined for page load, making sure that pages are loaded within seconds of a page request, and that each web page is monitored for uptime and server capacity. While this may not seem like a crucial aspect for generating mortgage broker leads, research has proven that the average time it takes a website to load significantly impacts the bounce and exit rate of a user from your page.
Search engine optimisation
Another technique that we use to increase mortgage broker lead generation is search engine optimisation (SEO). SEO is about improving your ranking on Google or Bing when someone searches key terms such as “Mortgage Brokers Sydney” by creating content that aligns with your target audience.
In the aforementioned example, it would be pertinent that your business reside in Sydney otherwise there may be a disconnect between what the user expects and what your business provides as a service. Therefore, one important aspect with lead generation for mortgage brokers using SEO is to ensure that your customers find the information that they are looking for, and that you focus on long-tail keywords that offer specificity of intent.
By optimising your website for specific keywords you are ensuring you are not wasting your time chasing mortgage leads that have a low probability of becoming a sale. An example of a key phrase that is too common would be the search terms “mortgage broker”. By itself this represents a search string that is generic, and while this may correlate to an increase in visitors, it will not necessarily increase the mortgage leads generated for your mortgage broking firm. As this is a competitive search term with over 10,000 searches , you are a small fish in a big pond.
However, if you target a more specific keyword search such as “mortgage broker in Surry Hills”, all of the sudden the pond has gotten a whole lot smaller allowing your business greater prominence. This strategy allows you to position your business from a point of difference as new visitors come to your website.
Social media setup
Since the introduction of social media, more and more companies have been using it to boost their brand. Lead generation for mortgage brokers can often rely on word of mouth, but it also relies on brand recognition. Through the use of both organic posts and paid ads on social media, we can help boost your mortgage broker business to a larger audience in targeted regions, attracting new mortgage leads from networks you would otherwise not have access to.
We offer two forms of social media services, the first being the initial setup and design of your social media page. Or alternatively, for clients that prefer a fully managed service, we can even manage your social media channels on an ongoing basis including Facebook, Instagram, LinkedIn and more.
As part of our management fee, we will also provide detailed reporting at the end of every month to assess the returns from each campaign and recommend improvements going forward.
Nurturing mortgage leads through software
Your mortgage leads may not be ready to become a customer instantly when they first get in touch. This is why you have to take them on a journey. For mortgage brokers who operate on a trail basis, you will empathise with the idea that your long-term customers are your most valuable ones.
The ability to track your leads as they progress through your mortgage broker leads generation sales funnel is essential. Having insightful website analytics is key to ensuring your website is performing in a manner that will generate you mortgage leads. With the ability to integrate CRM services, the mortgage broker websites we offer are great for managing your business’ interaction with potential customers as they get in touch.
For more in-depth information about successful mortgage broker websites head over to our checklist for the best mortgage broker website.
Converting mortgage leads into customers
So your website has 1,000’s of visitors every month, but you don’t have any mortgage broker leads. What’s happening to them between visiting your website and leaving? Having traffic doesn’t necessarily result in mortgage leads.
If this problem is happening to your business, it means that the visitors you are attracting either do not know what they need, or don’t understand what your company is offering, leading to a waste of both yours and the customer’s time.
This is where a professional mortgage broker website can help. By offering an expertly designed website optimised for mortgage broker lead generation, a customer is able to clearly find what you are offering them, subsequently increasing the probability of converting the lead into a sale. Our team can work with you to ensure that your mortgage broker marketing initiatives and website are all in sync with each other, so that the traffic you generate turns into customers.
Simply follow the link to our mortgage broker websites page to receive a free quote today!
Never stop generating new mortgage leads
If you already have a great website getting your business new mortgage leads then it is easy to get comfortable in success. But it’s no time to rest on your laurels – there is always room to grow.
A website is very much like a garden, without ongoing maintenance and care it can quickly become overgrown and unproductive. How can you tell if your website is failing into this trap?
Our team offers mortgage brokers free consultation and advice on how to consistently improve their website performance. Part of this entails an audit of your current performance, and time with our team to understand your goals. As well as website design, we also offer custom web development and the ability to integrate into industry aggregator systems – so no matter your needs, we are able to help. To learn more about how we can improve you generate mortgage broker leads in Australia, get in touch.