Generate Mortgage Broker Leads For Your Business

Before you even attempt to generate leads for your mortgage broking practice, you must have a clear idea on who your potential customers are. To use a fishing analogy, you need to know what species you are targeting.

Using the wrong bait might attract a lot of fish, but not necessarily the right ones.

As a mortgage broker, the leads you are looking for are essentially broken down into first home buyers, investors and people looking to refinance. Between these audiences there are varying expectations and needs.

Understanding what each of these potential customers want will help you build a strategy around attracting them on a regular basis. Focusing your efforts on one group is a great way to start your mortgage broker marketing strategy and test your return on investment.

Creating new broker leads has previously relied on word of mouth and through print media, however more recently digital and online strategies have started to replace the old ways due to their cost-effectiveness.

One of the primary reasons for this is that digital traffic can be measured and analysed to determine not only a visitor’s potential value, but also the likelihood of turning visitors into customers. Having an online digital strategy executed correctly can also level the playing field when it comes to competing with other brands with bigger budgets.

To help mortgage brokers with generating leads online we offer professionally designed mortgage broker websites optimised for lead generation. This means that when a visitor enters your website, you know that it is optimised to turning that visitor into a qualified lead.

Search Engine Optimisation

Another way that we can increase your mortgage broker leads is through search engine results or search engine optimisation (SEO). SEO is about improving your ranking on Google or Bing when someone searches long-tail key terms such as “Mortgage Brokers Sydney”.  This helps to make sure you are getting qualified mortgage leads looking for mortgage broker services. By optimising your website for specific keywords you are ensuring you are not wasting your time chasing leads that have a low probability of becoming a sale. 

The key for lead generation for mortgage brokers is to ensure that the potential lead lands on has the information that they are looking for, and that you focus on long-tail keywords that offer specificity of intent. 

An example of this would be if a potential client decides they want a mortgage broker, so they search “mortgage broker”. This is a highly competitive search term with over 10,000 searches , you’ll be a small fish in a big pond. However, if you target a more specific keyword search such as “affordable mortgage broker Sydney”, all of the sudden the pond has gotten a whole lot smaller allowing your business greater prominence.

Long tail keywords often have less traffic going to them, but are more targeted and attract a visitor base that you know is in need of your services.

Social Media

Since the introduction of social media, more and more companies have been using it to boost their brand. Lead generation for mortgage brokers can often rely on word of mouth, but it also relies on brand recognition. Through the use of ads on social media we can help boost your mortgage broker business, attracting new mortgage leads.

But which platform is best for attracting leads? That’s where knowing the demographic of each platform comes in handy so you can match the right platform with your target audience.

Our team are experts in creating websites that help with lead generation for mortgage brokers. With over 10 years of experience with website design in the financial industry, we pride ourselves in providing the best websites at a cost effective price. To find out what package best suits your business head over to mortgage broker website design for an obligation free quote today.

So your new website has 1,000’s of visitors every month, but you only see 1 or 2 new qualified leads. What’s happening to them between visiting your website and leaving?  Having unqualified traffic doesn’t necessarily result in qualified leads. If this problem is happening to your business, it means that the visitors you are attracting either do not know what they need, or understand what your company is offering, leading to a waste of both yours and the customer’s time.

This is where a professional mortgage broker website can help. By offering an expertly designed website a customer is able to see quickly and clearly what you are offering them, turning your visitor into a qualified mortgage lead.

Our team can work with your business to ensure that your digital strategy, mortgage broker marketing initiatives and website are all in sync with each other, so that the traffic you generate turns into customers that inquire into your services, which in turn can be converted to a sale.

Simply follow the link to our mortgage broker websites page to receive a free quote today!