Generating new mortgage broker leads should be the bread and butter of any mortgage broker marketing plan. But how can you ensure you are getting mortgage leads that help your business prosper? By working with our team of experts we’ll show you how you can attract new customers with a new website optimised for mortgage broker lead generation.
What are Mortgage Broker Leads
Mortgage broker leads are potential customers that share their information with your business. A mortgage broker lead can generate significant new revenue which is why it is imperative that you have a mortgage broker marketing plan in place to help you generate new mortgage leads.
Mortgage leads can be broken down into two broad categories – unqualified and qualified mortgage broker leads. Qualified mortgage leads are broadly defined as leads that provide greater information, and as a result have a greater chance of converting into a sale. This additional information could include urgency, contact preferences or requested borrowing amount, and can help you respond with the right information at the right time.
Unqualified leads are still useful, however they may not necessitate the same level of priority and most likely have a lower chance of conversion. In the mortgage broker industry, we always recommend generating a series of both qualified and unqualified leads as more often than not consumers do not actually know what they need.
Attracting customers that don’t provide in-depth information could simply mean they require a follow up conversation to gauge their interest and appetite for your service.
Lead Generation Made Easy
Before you even attempt to generate leads for your mortgage broker practice, you must have a clear idea on who your potential customers are and how you can reach them. To use a fishing analogy, you need to know what species you are targeting.
Using the wrong bait might attract a lot of fish, but not necessarily the right ones.
As a mortgage broker, the customers you are trying to reach exist on multiple channels – in real life through local networks, or online through networks such as social media or search engines. We specialise in the latter – lead generation for mortgage brokers using digital channels.
Through a package of website solutions, we are able to lay the foundation for your mortgage broker marketing ideas. As such, each website comes equipped with unlimited content creation capabilities, mobile cross-browser support and lead generation tracking with custom forms.
How We Generate You Mortgage Broker Leads
Lead generation for mortgage brokers has previously relied on word of mouth, however more recently digital strategies have started to replace the old ways due to the return on investment that mortgage brokers are experiencing online. One of the primary reasons for this is that digital traffic can be measured and analysed to determine not only a visitor’s value, but also the likelihood of them turning into a paying customer.
To help mortgage brokers with generating leads online we offer professionally designed mortgage broker websites optimised for lead generation. This means that when a visitor enters your website, you know that it is optimised for turning that visitor into a mortgage lead.
We do this by providing a turn-key product and service that includes design, development, website hosting and ongoing support, so that when you become a customer you have the confidence that you are looked after for life. With over 10 years of experience with website design in the financial industry, we pride ourselves in providing the best websites at a cost-effective price. To find out what package best suits you, check out our range of mortgage broker website design options.
Alternatively, see below for more information on specific services.
Website Performance
The first step to lead generation for mortgage brokers is to optimise your website performance for speed, security, search engine ranking and social media sharing.
There is a number of steps involved with each of these, but primarily the optimisation process ensures that the website you created is suitable for audiences no matter where they come from in the world, irrespective of the device and browser they may be using. This is essential to generate mortgage broker leads as your potential customers can come from anywhere and be using any device including mobile phones and tablets.
As part of this, we make sure that your content and system architecture is refined for page load, making sure that pages are loaded within seconds of a page request. While this may not seem like a crucial aspect for generating mortgage broker leads, research has proven that the average time it takes a website to load significantly impacts the bounce and exit rate of a user from your page.
Search Engine Optimisation
Another technique that we can use to increase your mortgage broker lead generation is through search engine optimisation (SEO). SEO is about improving your ranking on Google or Bing when someone searches key terms such as “Mortgage Brokers Sydney”.
In the aforementioned example, it would be pertinent that your business reside in Sydney otherwise there may be a disconnect between what the user expects and what your business provides as a service. Therefore, one important aspect with lead generation for mortgage brokers using SEO is to ensure that the customer finds the information that they are looking for, and that you focus on long-tail keywords that offer specificity of intent.
By optimising your website for specific keywords you are ensuring you are not wasting your time chasing mortgage leads that have a low probability of becoming a sale.
An example of this would be if a potential client decides they want a mortgage broker, so they search “mortgage broker”. This is a highly competitive search term with over 10,000 searches , you’ll be a small fish in a big pond. However, if you target a more specific keyword search such as “free mortgage broker Surry Hills”, all of the sudden the pond has gotten a whole lot smaller allowing your business greater prominence. Furthermore, as we know the commission on settlement is paid by the lender, you can address a major concern almost immediately while positioning your business from a point of difference.
Social Media
Since the introduction of social media, more and more companies have been using it to boost their brand. Lead generation for mortgage brokers can often rely on word of mouth, but it also relies on brand recognition. Through the use of both organic posts and paid ads on social media, we can help boost your mortgage broker business to a larger audience in targeted regions, attracting new mortgage leads from networks you would otherwise not have access to.
We offer two forms of social media services, the first being the initial setup and design of your social media page. Or alternatively, for clients that prefer a fully managed service, we can even manage their social media channels on an ongoing basis including Facebook, Instagram, LinkedIn and more.
As part of our management fee, we will also provide detailed reporting at the end of every month to assess the returns from each campaign and recommend improvements going forward.
Nurturing Leads
Your mortgage leads may not be ready to become a customer instantly when they first get in touch. This is why you have to take them on a journey. For mortgage brokers who operate on a trail basis, you will empathise with the idea that your long-term customers are your most valuable ones.
The ability to track your leads as they progress through your mortgage broker leads generation sales funnel is essential. Having insightful website analytics is key to ensuring your website is performing in a manner that will generate you mortgage leads. With the ability to fully integrate customer relationship management services, the mortgage broker websites we offer are great for managing your business’ interaction with potential and future customers in the long term.
For more in-depth information about successful mortgage broker websites head over to our checklist for the best mortgage broker website.
Converting Mortgage Leads into Customers
So your website has 1,000’s of visitors every month, but you don’t have any mortgage broker leads. What’s happening to them between visiting your website and leaving? Having traffic doesn’t necessarily result in mortgage leads.
If this problem is happening to your business, it means that the visitors you are attracting either do not know what they need, or understand what your company is offering, leading to a waste of both yours and the customer’s time.
This is where a professional mortgage broker website can help. By offering an expertly designed website optimised for mortgage broker lead generation, a customer is able to clearly find what you are offering them, subsequently increasing the probability of converting the lead into a sale. Our team can work with you to ensure that your mortgage broker marketing initiatives and website are all in sync with each other, so that the traffic you generate turns into customers.
Simply follow the link to our mortgage broker websites page to receive a free quote today!
Our Mortgage Broker Website Customers
Never Stop Growing
You now have a great website, with lots of content getting your business new mortgage leads. But it’s no time to rest on your laurels, there is always some way to grow. A website is very much like a garden, without ongoing maintenance and care it can quickly become overgrown and unproductive. How can you tell if your website is failing into this trap?
Our team offers mortgage broker website templates, as well as custom designs, so no matter your needs or budget, there is a mortgage broker website waiting for you. To see which package is right for you and your mortgage broker lead generation plan head over to see our packages and get your free quote today.