Lead generation for mortgage brokers in Australia

Before you start generating mortgage broker leads, you must have a clear idea on who your customers are and how you can reach them. To use a fishing analogy, you need to know what species you are targeting and apply bait to attract that kind of fish.

Focus your lead generation efforts

Generating mortgage leads is no different to catching fish. Customers are looking for loans and refinancing exist across many channels, and while it is possible to attract qualified mortgage broking leads across offline and online mediums, we recommend businesses focus their efforts for better results and return on investment.

Digital is best for ROI

Using digital as a source of lead generation for mortgage brokers is an effective strategy for mortgage lead generation in Australia due to the ability to measure ROI online, and the large portion of Australians that are frequently using online sources for research and finance decisions. With expertise in SEO and SEM, our team is able to amplify your efforts to generate mortgage broker leads. To get started, we recommend an initial consult to understand how you are currently generating your mortgage broker leads.

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How we generate your business new mortgage leads

Lead generation for mortgage brokers has previously relied on word of mouth, however more recently, digital strategies have started to replace the old ways of generating mortgage leads due to the return on investment that mortgage brokers are experiencing online. One of the primary reasons for this is that website visitors can be easily tracked across an online funnel to determine key metrics that can support the sales process.

Create a website optimised for lead generation

To help mortgage brokers with generating leads online we begin with providing a professional website optimised for lead generation. This is a critical step in lead generation because often we find that websites are not created with mortgage leads in mind, and as a result, money spent on generating new mortgage broker leads is wasted due to poor conversion rates.

On the other hand, when our team creates your website, we focus on optimising the rate by which a visitor will engage with your content, and the percentage in which engagement correlates to a lead. We do this by following key principles of mortgage broker lead generation including the creation of targeted user experiences, content written to persuade audiences to take up your service, and analytical iteration to constantly learn from the data your website produces.

Sustainable mortgage lead generation

Often the best lead generation approach for mortgage brokers is the one that is most sustainable. This means complimenting your paid marketing with a longer-term strategy of organic mortgage lead generation.

By providing a turn-key solution that includes website design, content marketing and search engine optimisation, we give each mortgage broking business the best chance of generating mortgage leads cost effectively. We are also able to fully manage the performance of your ecosystem, give insight into how your traffic is performing, and then finally develop and refine your sales funnel to reduce the total cost per lead over time.

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Customers we've helped with generating mortgage leads

Using content to enhance mortgage broker leads generation

Beyond paid marketing campaigns such as those run on Facebook Ads or Google Adwords, having the right content strategy can help you significantly with mortgage broker leads generation. A content architecture organised according to your business’ expertise for example, can ensure your website is well placed in search engines for key services.

In order to determine how to best use content for your mortgage broker leads generation, brokers can work with our team to create an appropriate strategy which we will execute as part of our website design and development process. We also provide free guides with information on how to make a mortgage broker marketing plan for brokers that are looking for an introduction to online marketing.

A call to action (CTA) is a part of your website that is designed to attract visitors to ‘take action’ by submitting a form or getting in touch. It can be as simple as a button worded as ‘Sign Up’, ‘Subscribe’ or ‘Learn More’. The key is to be concise and appeal to what the customer needs, as well as be clear on what the customer is getting when they take the action.

We design our mortgage broker websites to have explicit CTAs to encourage customers to get in contact with your brokerage irrespective of where they are in the decision-making process. By having a well-worded CTA you can increase your mortgage broker leads exponentially, expanding your potential customer pool to those visitors that may be interested but not quite ready.

The form is one of the most important aspects of any content marketing strategy. If your CTA only leads to your contact details, some customers will just move on as they may not want to engage with high commitment activities such as phoning or coming to your physical address. This may be the case even if they are extremely interested in your product because sometimes a phone call is too much of an inconvenience or commitment.

The solution to this is having lower engagement touch points such as forms that allow users to provide you with data relevant to their needs, but puts the onus on you to get in touch. By having forms that collect contact information such as phone number, email address and additional information that is relevant to assessing a customer’s financial situation – such as potential mortgage amount – you can narrow down your incoming leads to those that are qualified mortgage leads while making it easy for potential customers to get in touch.

A mortgage lead can be attracted to your website from many sources including a blog post, write up about your business or even an external review. By having different kinds of content you give your website the greatest chance of ranking highest on search engines.

For businesses that are specifically focused on lead generation for mortgage brokers, the only way to ensure a high rank is to have quality content that is kept up-to-date and relevant.

Through our website platform, your business has the means to create new content from anywhere in the world, and at any time. This is why we provide a content management system (CMS) as part of every website solution. The CMS allows you to produce marketing ideas such as monthly updates on home loans and RBA movements, as well as maintain your content without having to engage a 3rd party. By doing these things consistently you are ensuring search engines will index your website, improving your ranking for mortgage broker leads in Australia and any mortgage broker leads generation campaigns you are running.

Also included in our website platform is the ability to create custom meta tags and titles for each website page. This means that you can manage your mortgage leads on a website and page level.

With the right strategy, your website can be attracting mortgage leads from all over, and furthermore, by cross-linking each page you can drive traffic from one page to another. Each page can thus act as a landing page for specific phrases or keywords you wish to target during your mortgage broker lead generation plan.

The result is a website optimised for mortgage broker lead generation that works for your business to organically generate new leads and sales in a cost effective manner.

What are qualified mortgage leads

When you are looking to generate new mortgage broker leads, you must be careful to consider the type of lead and quality of the lead. A mortgage lead can be split into two types – unqualified and qualified mortgage leads.

Qualified mortgage broker leads are leads that are timely and inclusive of in-depth information. These have a greater chance of converting into a sale and can include information such as the urgency of request, contact preferences or the requested borrowing amount.

If a mortgage lead is not qualified it will have a lower chance of conversion. Our goal when we work with brokers is to focus on generating qualified mortgage broker leads for their business to increase the likelihood of a settlement.

Our specialist mortgage broker lead generation services

Website design and user experience to attract mortgage leads in Australia

A good website design will consider how layout, user experience and content altogether contribute to your pipeline of prospects and mortgage leads. It is therefore imperative that when your website is designed, the team has the goal of increasing conversion rate in mind. Furthermore, by focusing on website UX you can often generate quick wins that directly contribute to your business’ bottom line.

As part of generating mortgage leads in Australia, there are a number of different techniques that can be used to improve conversion in order to increase your output of qualified mortgage broker leads. This can include, but is not limited to, writing your content to be catchy and action-driven, designing your forms to remove unnecessary fields, adding credibility indicators such as testimonials, logos and reviews, as well as strengthening your call-to-action copy.

As part of our website design service, we provide strategic advice to your business to improve sales, and work with you to completely refine your user experience based on your objectives and targets. 

Enhance website performance and speed for mortgage leads conversion

Apart from making sure your website has the right user experience, it is also crucial that the technical aspects of it are in order. By enhancing and optimising your website’s performance for example, you can directly impact it’s ranking across search engines, and indirectly affect the conversion rate of users to leads. 

Enhancing website performance may include an analysis of page speed, optimisation of infrastructure security and the compression of content. Doing so will make sure that your website is refined for page load, ensuring that pages are loaded within seconds of a page request, and that each web page is monitored for uptime and accessibility. Primarily, this process safeguards against any technical blockers that may prevent potential customers from finding your website, and in doing so complement any mortgage lead generation efforts you may have in place to generate qualified mortgage broker leads.

It is a well known fact that slow websites do not convert, and it is our objective to reduce any barriers to conversion through this process.

Search engine optimisation for mortgage leads

Another service that we use to increase mortgage broker lead generation is search engine optimisation (SEO). SEO is about improving your ranking on search engines such as Google or Bing when someone searches key terms such as “Mortgage Brokers Sydney”. While design and performance enhancing services work to curate the traffic that is already on your website, SEO centres around generating new traffic relevant to your lead generation for mortgage brokers.

As part of our SEO service, the team work with your business to develop a mortgage broker lead generation strategy around targeted keywords and audiences, in the process giving you a clear indication of keyword difficulty and the average volumes you can expect. By optimising your website for these specific keywords rather than a broad range of keywords, you can concentrate on the phrases you expect to deliver qualified mortgage broker leads relevant to your business.

An example of a key phrase that is too common would be the search term “mortgage broker”. By itself this represents a search string that is overly generic, and while this may correlate to an increase in visitors, it may not necessarily increase the mortgage leads generated for your mortgage broking firm. Furthermore, as this is a search term with over 10,000 searches it is also highly competitive.

A more targeted alternative could be the keyword search “mortgage broker in Surry Hills”. In this instance, while the monthly searches may be lower, the search intent behind the key phrase is highly relevant to lead generation for mortgage brokers, and any mortgage broker located in Surry Hills could expect to generate mortgage leads from the respective traffic that came with ranking for the key phrase.

Applying this strategy across your entire SEO strategy will allow you to position your brokerage from a point of difference as new visitors come to your website looking for a mortgage broker who can address their specific query.

Generate mortgage broker leads on social media

While lead generation for mortgage brokers often relies on word of mouth, there is a growing need to regularly engage audiences in other organic ways for brand recall. This is where social media can play a crucial part in the overall lead generation ecosystem as it supports both offline and online mortgage lead generation efforts.

Since the introduction of social media, more brokers have been using it to boost their brand and reach new audiences. Through the use of both organic posts and paid ads on social media, mortgage brokers can boost their mortgage broker lead generation efforts to a larger audience across Australia, attracting new mortgage leads from networks you would otherwise not have access to.

MBW offers two forms of social media services, the first being the initial setup of your social media page, while the second is a fully managed service on an ongoing basis. As part of our fully managed service, MBW will manage your social media channels including Facebook, Instagram and LinkedIn with the intent of improving your mortgage broker lead generation results. As part of this service, we provide detailed reporting at the end of every month to assess the returns from each campaign and recommend improvements going forward.

Nurturing mortgage leads through specialised tools

Your mortgage leads may not be ready to become a customer instantly when they first get in touch. This is why you have to take them on a journey. For mortgage brokers who operate on a trail basis, you will empathise with the idea that your long-term customers are your most valuable ones. 

The ability to track leads as prospects progress through your mortgage broker leads generation sales funnel is essential to business success. With features such as CRM integration, calculators and more, the mortgage broker websites we offer are great for managing your business’ interaction with customers as you build trust and credibility.

A proven track record of converting mortgage leads into clients

So your website has 1,000’s of visitors every month, but you aren’t generating any mortgage broker leads. What’s happening to them between visiting your website and leaving?

If this problem is happening to your brokerage you need our help. The visitors you are attracting may be the wrong target audience or not understand what your company is offering, leading to a waste of both time and money.

With our proven track record of website design, development and lead generation for mortgage brokers, we can turn your expense into a well-performing investment. Whether you are a small business starting out or a large company looking to grow, our team can work with you to ensure that your mortgage broker lead generation initiatives are operating at maximum efficacy.

Dedicated team with over 15 years experience generating mortgage leads

With a dedicated team of website designers and developers in-house, MBW has been providing our clients with the best way to generate mortgage leads for over 15 years.

Our company have worked with hundreds of mortgage brokers all across Australia and we would be delighted to support your business to develop the perfect solution for your mortgage broker leads generation.

 

Get in touch with the team

Mortgage broker customers choose broker services because of the support provided during the mortgage application process. In a similar fashion, we provide mortgage brokers with the right tools and support to help them during the website design and development process, and beyond – including lead generation for mortgage brokers.

With 20% of customers willing to look at another avenues for future refinancing and settlement, there is always potential for your business to grow.

It is not enough to maintain your current customers, you must also be actively looking for new mortgage leads in order to grow your business. This is where our mortgage lead services come into play. Having a professionally designed mortgage broker website that is optimised for organic mortgage leads in Australia will help you scale your business in a cost-effective way.

While 95% of customers use face-to-face contact throughout their mortgage process, 30% said they would consider using a fully online process in the future. This is a new growth avenue for any mortgage broker business to harness.

Ensuring that you have a professional website design will help you with your mortgage broker lead generation initiatives for years to come. Put the right foundation in place and future proof your mortgage broker lead generation.

30% of mortgage broker customers did not understand how a mortgage broker is paid. Imagine if 30% of brides didn’t understand how their wedding planner gets paid. You need to be clear with your customers, especially new customers, how you are being paid and why they should be paying you for your services. 

By having a mortgage broker website you can guide customers through why they need your services and how you are remunerated, so there is no confusion. Your content can drive your mortgage lead generation for you. It’s also a perfect way to directly engage with potential clients you don’t even know exist, driving more mortgage leads to your page.

Mortgage broker leads in Australia

While generating mortgage leads is important no matter where you are in the world, MBW specialises in mortgage broker leads in Australia. This is because we are an Australian-owned business that focuses on the domestic market. Our company has created mortgage broker websites and supported Australian brokerages in all the major cities, and are currently working with a number of brokers to optimise their mortgage broker leads generation.

If you already have a great website getting your business new mortgage leads then it is easy to get comfortable in success. But it’s no time to rest on your laurels – there is always room to improve. A website is very much like a garden, without ongoing maintenance and care it can quickly become overgrown and unproductive.

Our team offers brokers free consultation on how to consistently improve their website performance and lead generation. Part of this entails an audit of your current performance, and time with our team to understand your business goals. We also offer custom web development and the ability to integrate into industry aggregator systems – so no matter your needs, we are able to help. To learn more about how we can help you generate mortgage broker leads in Australia, get in touch.

Website design for brokers wanting more mortgage leads

Websites are the cornerstone of mortgage broker leads in the 21st century. It is the digital home of your business; the place where your mortgage leads go to be convinced of your suitability and professionalism. Without it, your business will be positioned behind every other mortgage broker in Australia who has an online presence. You may be making your first website, or have a website that looks good but fails to generate mortgage broker leads – whatever your situation, MBW can create a website for you that will support your mortgage broker lead generation in Australia.

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Mortgage broker software

If you want to scale your mortgage broker lead generation, it’s time to invest in software that can automate, organise and support your business’ natural expansion. We offer specialised mortgage broker platforms including CRM and analytics software – specifically designed with lead generation for mortgage brokers in mind. Security is at the heart of MBW, so any software provided by MBW will be protected by protocols like real-time threat detection and data encryption so that you and your client’s data is safe and secure.

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Mortgage broker logo design

People are persuaded by businesses that have a credible look and feel. A good mortgage broker logo design suggests legitimacy, and legitimacy creates trust; an indispensable ingredient for generating mortgage broker leads in Australia. A professionally designed logo is not just a pretty picture. It’s a distillation of your business values and the insignia that ties everything together to create a platform for generating mortgage broker leads. A generic logo suggests a generic business, so partnering with designers who understand your business and how to design for mortgage broker lead generation is a must.

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Mortgage broker business cards

When thinking about lead generation for mortgage brokers, some believe business cards are irrelevant because of the primacy of online engagement. In fact, today’s digital-centric world provides a fantastic opportunity for your business card to be a point of difference between you and your competitors as you fight for mortgage leads in Australia. Mortgage broker leads are faced with a dizzying number of options when looking for the right mortgage broker, so a simple mortgage broker business card handed in-person or by mail can be the personal touch that convinces mortgage leads of your suitability. A bespoke business card is an elegant, efficient, and non-pushy way of mortgage broker lead generation, so contact us today to create your new business card.

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Managed IT services

If you generate lots of high quality leads and turn them into clients, you’ll quickly gain visibility in the market. This is great news, but it may turn your business into a target for hackers who know that you hold valuable data. If an IT breach does occur, your business’s reputation suffers. This is why we help brokers stay protected by partnering with them as their managed IT provider. We make sure that your virtual and physical workspaces are configured to minimise vulnerabilities, loopholes, and downtime so you and your team can work from anywhere without worry.

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Mortgage broker flyers and other collateral

If you need mortgage broker flyers or other marketing materials in order to generate mortgage leads in Australia, trust designers who have experience in the financial service sector to deliver the right solutions for you. Our flyers aren’t just beautiful; they are designed with mortgage broker lead generation and conversion firmly in mind. If you’re resourcing for a marketing campaign, we can adjust flyers to suit your strategic goals.

Templates may be cheap or free, but there is no guarantee that they are compliant. MBW understands ACCC guidelines and regulation for financial marketing, and can deliver flyers that are unique and truthful to your brand.