What are qualified mortgage leads

Mortgage broker leads are potential customers that share their information with your business. 

Mortgage leads can be broken down into two categories – unqualified and qualified mortgage leads. Qualified mortgage broker leads are defined as leads that provide greater information, and as a result have a greater chance of converting into a sale. This additional information could include urgency, contact preferences or requested borrowing amount, and can help you respond with the right information at the right time.

If a mortgage lead is not qualified, it may not necessitate the same level of priority and most likely have a lower chance of conversion. This is why when we work with mortgage brokers we always focus on generating qualified mortgage broker leads for their business.

Lead generation for mortgage brokers in Australia

Before you attempt to generate leads for your mortgage broker practice, you must have a clear idea on who your potential customers are and how you can reach them. To use a fishing analogy, you need to know what species you are targeting. Using the wrong bait might attract a lot of fish, but not necessarily the right ones.

As a mortgage broker, the customers you are trying to reach may exist on multiple channels. And, while it is possible to generate leads for mortgage brokers offline, our specialty lies in lead generation for mortgage brokers using digital channels as a source for regular, qualified mortgage broker leads.

Through our packages of mortgage broker website solutions, we are able to work with your mortgage brokerage to generate mortgage broker leads in Australia. As such, each website comes equipped with a system that allows for unlimited content creation, mobile cross-browser support and lead generation tracking across dynamic forms.

Customers we've helped with generating mortgage leads

How we generate your business new mortgage leads

Lead generation for mortgage brokers has previously relied on word of mouth, however more recently, digital strategies have started to replace the old ways of generating mortgage leads due to the return on investment that mortgage brokers are experiencing online. One of the primary reasons for this is that digital traffic is growing at a rapid rate, and that website visitors can be measured and analysed to determine the likelihood of them converting into a sale.

To help mortgage brokers with generating leads online we offer professional mortgage broker websites optimised for lead generation. This means that when a visitor enters your website, you know that it is is already optimised for turning that visitor into a mortgage lead.

We do this by following key principles of mortgage broker lead generation including creating conversion-optimised user experiences, writing content to persuade audiences to take up your service, as well as analytical iteration – using data to refine your website over time.

By providing a turn-key product that includes design, development, hosting and support, you can have the confidence that you are being looked after. And, with over 15 years experience in the financial industry, we pride ourselves in providing the best websites at a cost-effective price.

To find a package that best suits you, check our range of mortgage broker website design options.

Our mortgage broker lead generation services

Website design and user experience

As part of generating mortgage leads in Australia, it is imperative that your website is designed in a way that increases your conversion rate from a visitor to a lead. This in effect means that your user experience is designed not only to be aesthetically pleasing, but also that it is objective-driven with the purpose of encouraging audiences to get in touch.

To do this efficiently, there are a number of different techniques that can be used to improve conversion rates and generate mortgage broker leads. This includes designing your forms to remove unnecessary form fields, adding credibility indicators such as testimonials, logos and reviews, as well as strengthening your call-to-action copy. There are many considerations to be made during the website design, but overall every technique is focused on creating qualified mortgage leads.

We provide this expertise and work with your business during the discovery and design phase, as part of our fully managed website design and development service.

Enhance website performance

After the initial design, the next step to lead generation for mortgage brokers is to ensure your website is optimised for performance including page speeds, security and robustness, search engine page ranking and social media sharing.

There is a number of steps involved with each of these, but primarily the process ensures that the website you create is suitable for audience viewing irrespective of the device and browser they may be using. This is essential to generate qualified mortgage broker leads as your potential customers can come from anywhere and be using any device including mobile phones and tablets.

As part of this, we make sure that your content and system architecture is refined for page load, making sure that pages are loaded within seconds of a page request, and that each web page is monitored for uptime and server capacity. While this may not seem like a crucial aspect for generating mortgage broker leads, research has proven that the average time it takes a website to load significantly impacts the bounce and exit rate of a user from your page.

Search engine optimisation

Another technique that we use to increase mortgage broker lead generation is search engine optimisation (SEO). SEO is about improving your ranking on Google or Bing when someone searches key terms such as “Mortgage Brokers Sydney” by creating content that aligns with your target audience.

In the aforementioned example, it would be pertinent that your business reside in Sydney otherwise there may be a disconnect between what the user expects and what your business provides as a service. Therefore, one important aspect with lead generation for mortgage brokers using SEO is to ensure that your customers find the information that they are looking for, and that you focus on long-tail keywords that offer specificity of intent. 

By optimising your website for specific keywords you are ensuring you are not wasting your time chasing mortgage leads that have a low probability of becoming a sale. An example of a key phrase that is too common would be the search terms “mortgage broker”. By itself this represents a search string that is generic, and while this may correlate to an increase in visitors, it will not necessarily increase the mortgage leads generated for your mortgage broking firm. As this is a competitive search term with over 10,000 searches , you are a small fish in a big pond.

However, if you target a more specific keyword search such as “mortgage broker in Surry Hills”, all of the sudden the pond has gotten a whole lot smaller allowing your business greater prominence.  This strategy allows you to position your business from a point of difference as new visitors come to your website.

Social media setup

Since the introduction of social media, more and more companies have been using it to boost their brand. Lead generation for mortgage brokers can often rely on word of mouth, but it also relies on brand recognition. Through the use of both organic posts and paid ads on social media, we can help boost your mortgage broker business to a larger audience in targeted regions, attracting new mortgage leads from networks you would otherwise not have access to.

We offer two forms of social media services, the first being the initial setup and design of your social media page. Or alternatively, for clients that prefer a fully managed service, we can even manage your social media channels on an ongoing basis including Facebook, Instagram, LinkedIn and more.

As part of our management fee, we will also provide detailed reporting at the end of every month to assess the returns from each campaign and recommend improvements going forward.

Using website content to generate mortgage leads

Beyond paid mortgage broker marketing campaigns such as those run on Facebook Ads or Google Adwords, having the right content strategy can help you significantly with your mortgage broker leads generation.

A content architecture organised according to your business’ expertise, and focused on long-tail keywords for example, can be the difference between a website that generates no mortgage broker leads and a high performing revenue generator. For more information on how to make the best mortgage broker websites head over to our comprehensive guide to making a mortgage broker marketing plan.

At Manta, we offer a variety of business solutions for mortgage broker lead generation including website templates or customised website designs for mortgage brokers, with each website also having content creation included in the package.

A call to action (CTA) is a part of your website that is optimised to attract visitors to ‘take action’ by submitting a form or getting in touch.

It can be as simple as ‘Sign Up’, ‘Subscribe’, ‘Learn More’ etc. The key is to be concise and appeal to what the customer needs, as well as be clear on what the customer is getting when they take action.

As a mortgage broker for example, you may ask customers to get in contact for an obligation free quote to enhance your lead generation opportunities. By having a well-worded CTA you can increase your mortgage broker leads, expanding your potential customer pool.

The form is the next most important step after your call-to-action (CTA).

If your CTA only leads to your contact details, most customers will just move on as they may not want to engage with high commitment activities such as phoning or coming to your address. This may be the case even if they are interested in your product because sometimes a phone call is too much of a commitment before you know anything about the business you are engaging with.

If you want to get your visitor’s information and make it easy for them to give it to you, you need to use a form.

By having forms with information such as contact number, email address and additional information that is relevant to assess their financial situation – such as potential mortgage amount – you can help narrow down your incoming leads to those that are qualified mortgage leads while making it easy for potential customers to get in touch.

There are a range of benefits to having great content that are key to attracting and keeping customers. A lead can be attracted to your page from a blog post or write up on your website, but by also having up to date information you can ensure your pages have the best chance of ranking on Google.

The only way to ensure high quality content is to have the means to edit and create new content. This is why we provide a content management system (CMS) as part of every website solution. The CMS allows you to produce mortgage broker marketing ideas such as monthly or quarterly updates on home loans and RBA movements, as well as maintain your content without having to engage a 3rd party. By doing these things consistently you are ensuring Google continues to index your website and improve your ranking.

Also included in our CMS is the ability to create custom meta tags and titles for each website page. This means that you can generate mortgage leads on a page level as well as a website level.

Each page can thus act as a landing page for specific phrases or keywords you wish to target during your mortgage broker lead generation plan.

Nurturing mortgage leads through software

Your mortgage leads may not be ready to become a customer instantly when they first get in touch. This is why you have to take them on a journey. For mortgage brokers who operate on a trail basis, you will empathise with the idea that your long-term customers are your most valuable ones. 

The ability to track your leads as they progress through your mortgage broker leads generation sales funnel is essential. Having insightful website analytics is key to ensuring your website is performing in a manner that will generate you mortgage leads. With the ability to integrate CRM services, the mortgage broker websites we offer are great for managing your business’ interaction with potential customers as they get in touch.

For more in-depth information about successful mortgage broker websites head over to our checklist for the best mortgage broker website.

Converting mortgage leads into customers

So your website has 1,000’s of visitors every month, but you don’t have any mortgage broker leads. What’s happening to them between visiting your website and leaving? Having traffic doesn’t necessarily result in mortgage leads.

If this problem is happening to your business, it means that the visitors you are attracting either do not know what they need, or don’t understand what your company is offering, leading to a waste of both yours and the customer’s time.

This is where a professional mortgage broker website can help. By offering an expertly designed website optimised for mortgage broker lead generation, a customer is able to clearly find what you are offering them, subsequently increasing the probability of converting the lead into a sale. Our team can work with you to ensure that your mortgage broker marketing initiatives and website are all in sync with each other, so that the traffic you generate turns into customers.

Simply follow the link to our mortgage broker websites page to receive a free quote today!

Dedicated team with 15 years experience

Having a dedicated and professional team of website designers and developers can provide you with the best mortgage broker website to help you attract and maintain happy customers.

With the ability to  integrate CRMs, add and edit content to provide visitors with the latest industry news, and create a consolidated mortgage broker marketing solution, our website template or customer designed mortgage broker websites are the perfect solution for your mortgage broker leads generation.

 

Get in touch with the team

Mortgage broker customers choose broker services because of the support provided during the mortgage application process. In a similar fashion, we provide mortgage brokers with the right tools and support to help them during the website design and development process, and beyond – helping with lead generation for mortgage brokers.

Having a mortgage broker website is a great way to provide ongoing support with the ability to keep track of customers with CRMs, online chats and many other strategies.

With both mortgage brokers and direct to lender customers, loyalty was a big driving factor. However, with 13% and 20%, respectively, of customers willing to look at another avenue for future purchases there is potential for your business to grow.

This shows it is not just enough to maintain your current customers, but you must also be actively looking for new mortgage leads in order to grow your business. Having a professionally designed, easy to use mortgage broker website is an essential part of any mortgage broker marketing strategy for attracting new clients.

While 95% of customers using either mortgage brokers or going direct to lenders use face to face throughout their mortgage process, 30% said they would consider using a fully online process in the future. This is a potential new growth avenue for any mortgage broker website to harness. Even just having the infrastructure available to implement this change in attitude will be an advantage. 

Ensuring that you have a professional website design will help you with your mortgage broker lead generation initiatives for years to come.

A whopping 30% of mortgage broker customers did not understand or have it explained to them how the broker was actually paid. Imagine if 30% of brides didn’t understand how their wedding planner gets paid. You need to be clear with your customers, especially new customers, how you are being paid and why they should be paying you for your services. 

By having a mortgage broker website you can guide the customer about why they need you and how you are remunerated so there is no confusion. It’s also a perfect way to have more content on your website, driving more mortgage leads to your page!

Never stop generating new mortgage leads

If you already have a great website getting your business new mortgage leads then it is easy to get comfortable in success. But it’s no time to rest on your laurels – there is always room to grow.

A website is very much like a garden, without ongoing maintenance and care it can quickly become overgrown and unproductive. How can you tell if your website is failing into this trap?

Our team offers mortgage brokers free consultation and advice on how to consistently improve their website performance. Part of this entails an audit of your current performance, and time with our team to understand your goals. As well as website design, we also offer custom web development and the ability to integrate into industry aggregator systems – so no matter your needs, we are able to help. To learn more about how we can improve you generate mortgage broker leads in Australia, get in touch.